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People

We think like your business partner, act as an investor, and deliver lasting results.

Meet the Team

Our people make us different bringing ‘lived’ experience with practical expertise used to producing commercial results.

We think like your business partner, act as an investor, and deliver lasting results. 

Our Coaches and Specialists are drawn from our network of industry experts, practitioners, leading academics, specialist partner companies and institutions, from across the country.

Meet Our Founder

Our core team is led by Tim Ashcroft who founded Innovas in 2006.
Tim combines over 25 years of coaching business owners and
practical expertise of Starting, Running and Growing Businesses.

Tim Ashcroft

Tim Ashcroft

Founder of Four10am.com &  Innovas

Meet our Professional Coaches and Specialist Consultants

  • Professional Coaches- Senior executives with experience of building and driving successful businesses
  • Specialist Consultants- Subject experts bringing in-depth practical experience of growing businesses 
Kay Richards

Kay Richards

Coach and Retail Specialist

Helen Hamilton

Helen Hamilton

Customer Service Excellence Specialist

Julie Gittins

Julie Gittins

Leadership & Team Development Specialist

Claire Andrew

Claire Andrew

HR Specialist

Peter Hogarth

Peter Hogarth

International Trade Specialist

Malcolm Gresty

Malcolm Gresty

International Trade Specialist

Simon Hallam

Simon Hallam

Market Intelligence Specialist

Russell Copley

Russell Copley

Coach and Funding & Pitching Specialist

Elaine Young

Elaine Young

Coach and HRD Specialist

Dr Carlton Brown

Dr Carlton Brown

Sales Specialist and Business Coach